Welcome to the grandfather of Tel Aviv’s trendy hotel movement, a place so hip that its rooftop terrace—boasting a bar, fabulous city views, and a Jaccuzi—attracts more locals than guestsss. The lobby can be a scene, too, with its vintage-chic rocking chairs, pop-up souvenir design stand, and faded, blown-up Playboy magazine covers as decoration. As for the rooms, they’re tight at just 10.25 sq. m (110 sq. ft.) for the cheapest standard ones, but so well-designed—chocolate walls, plush beds, rainfall showers in black marble bathrooms—that most guests don’t mind the squeeze. More expensive “Relax” rooms include their own double Jacuzzi tubs. Deluxe rooms are larger and can accommodate two adults plus two children. Housed in a former, decidedly unsexy office building, the hotel’s location draws its coolness from the endless clusters of fabulous restaurants and cocktail bars in its immediate vicinity. You're also always within about 10 minutes’ walk from the nearest beach. Though the hotel doesn’t have a restaurant, guests are given a voucher for breakfast for use at a number of local restaurants.