If you love color, you'll love this store. No tone of the rainbow is off limits. Gudrun Sjödén, the eponymous designer, uses both subtle pastels and neon shades in her work, combining them in striking patterns for both women's clothing and homewares. Beyond the jubilant palette, eco-conscious practices have been a hallmark of this brand since its founding in 1976. Sjödén uses organically sourced materials, some of which are quite unusual, like cloth made from eucalyptus or hemp. The brand is also easy on the wallet and easy to size up—plus size women look as fetching in these fashions as smaller ones do. Tip: If you join their club, you'll get discounts on some garments, as well as points towards future purchases (though you'll have to go online or come back to New York City to buy again, as this is the only outlet ine United States).
New York City
Travel Guide
New York City› Shopping
Gudrun Sjödén
50 A Green Street
Our Rating
Neighborhood
Soho
Hours
Mon–Sat noon–6pm
Transportation
Subway: 6 to Spring St. or N, Q, R, W to Canal St.
Phone
212/219-2510
Web site
Gudrun Sjödén
Map
50 A Green Street New York CityNote: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.